Portfolio
Conscious marketing strategies fueled by human-centered design thinking
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Client: Airbnb via Cape Creative
Location: Lisbon, Portugal
Objective: As an Experience Design Consultant, I connect the dots between local experts and Airbnb to help them design high-impact guest experiences that put their skills front and center.
Strategy: Using a combination of soft skills and hard skills, plus expertise in design, marketing, and sales, guide clients on the complex journey from experience idea to execution.
Results: Converted and onboarded over 50 new hosts in 5 months.
Screen Recording 2025-06-21 at 1.16.50 PM.movFinal product display thumbnails showcasing results. (2024-2025)
Client: Yellow Tail Tech
Location: USA & Remote
Objective: As a Fractional CMO, my objective was to train and develop the leadership capabilities in the marketing department of the EdTech company.
Strategy: Transform talent via personalized sessions and workshops that touched on a 50/50 balance of technical and soft skill training.
Results: In 10 personalized sessions over 3 months, the marketing manager was promoted to Marketing Director & Partner. In the following 3 months, we focused on growing the team to 2 full time hires, solidifying the departmental structure and processes, and improving marketing effectiveness through creative brainstorms.
Marketing Brainstorm Demo - YTT.mp4Brainstorming workshop to generate new campaign ideas. (2024)
"I've seen the immediate impact of your work." - Jubee V., CEO
"I've seen the immediate impact of your work." - Jubee V., CEO
For past projects, go here.
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