UX Marketing Lab · Lisbon

Balancing purpose and profit
through experience design

UX Marketing is the process of transforming research-driven insights into experiences that resonate — and convert. We design the moments that move people from curiosity to loyalty.

Start a conversation → See the approach →
Strategy Experience Impact

What is UX Marketing

Where user experience
meets growth strategy

Most marketing starts with what a brand wants to say. UX Marketing starts with what the audience needs to feel. It's a methodology — born from a decade in marketing and a pivot into experience design — that puts the user at the center of every growth decision.

01

Research-led. Decisions grounded in how your audience actually behaves, not assumptions about what they want.

02

Experience-first. Whether digital or in-person, the touchpoint is the strategy — not an afterthought.

03

Built to compound. Systems and brands designed for where you're going, not just where you are today.

Ventures

What we're building

Sub-brands born from client work, lived experience, and a belief that how you spend your time should feel designed — not accidental.

Community

The Evolved

A curated professional community for career pivoters navigating the AI-native era. Salon-style gatherings, sharp conversations, and a shared belief that reinvention is a skill.

Coming soon →
Events

Cowork on
the Beach

Curated co-working sessions that merge productivity with Lisbon's coastal lifestyle. For remote professionals who know their best ideas don't happen at a desk.

Explore →
Experiences

Lisbon
Tile Tour

An Airbnb Experience that takes you beyond the guidebook. A curated walk through Lisbon's best-kept corners, meeting the entrepreneurs and artists who make this city special.

Book a session →

Services

How we work together

Flexible engagements shaped by what you actually need.

Experience Design End-to-end experience design — from customer research to touchpoint mapping to launch. For brands building signature moments that drive loyalty and revenue. Brands & Agencies
Community Strategy Architecture and activation for professional communities. Audience segmentation, engagement frameworks, event programming, and growth strategy. Platforms & Orgs
Brand & Positioning Clarifying who you are, who you're for, and how to show up. Messaging, visual identity direction, and go-to-market narrative for brands ready to be specific. Founders & Startups
Christina Waterman

Meet the Founder

Christina Waterman

I started UX Marketing Lab after a decade in marketing showed me that the best campaigns aren't campaigns at all — they're well-designed experiences. Moving from New York to Lisbon gave me the space to build a practice around that belief.

Three years in, the lab has grown into a consultancy, a portfolio of self-funded ventures, and a methodology I apply to everything from community architecture for Google to experience production for Airbnb. The through-line is always the same: start with the human, design for what they actually need, and build something that compounds.

Based in

Lisbon, Portugal

Previously

New York City

Focus

Experience & Community

Background

Marketing · UX Research · Design

Let's Work Together

Ready to build something
people actually remember?

Whether you need a strategic partner, a community architect, or someone to pressure-test your next move — let's talk about what you're building.

Get in touch → LinkedIn ↗